# DirectDine - Zero Commission Restaurant Ordering Platform

> DirectDine is a zero commission ordering platform built specifically for South African restaurants. We help restaurant owners escape the 25-30% commission fees charged by delivery platforms like Uber Eats and Mr D Food.

## About DirectDine

DirectDine provides restaurants with their own branded ordering system where they keep 95%+ of their revenue. Founded in 2022 by restaurant industry veterans who experienced firsthand the margin erosion caused by third-party delivery platforms.

### Core Value Proposition
- **Zero Commission**: No percentage-based fees on orders
- **Brand Ownership**: Restaurants get their own branded ordering link
- **Customer Data**: Full access to customer data for marketing
- **Higher Margins**: Restaurants keep R0.95 of every R1 vs R0.70 on platforms

## Key Features

### AI Menu Import
Upload a PDF or photo of your menu and our AI extracts all items with prices in under 2 minutes. No manual data entry.

### Built-in Loyalty Program
Configurable points-based rewards system to drive repeat orders. Tiered VIP status for high-value customers.

### Smart Upsells
AI-powered upsell suggestions that increase average order value by 15-25%. One-click add-to-cart.

### Multi-Location Support
Manage multiple restaurant locations from a single dashboard. Location-specific menus and pricing.

### Real-Time Order Tracking
Customers track their order status in real-time. SMS and email notifications.

### Uber Direct Integration
Use Uber's driver network for delivery while keeping zero commission on orders.

## Pricing Tiers (ZAR/month)

| Tier | Monthly Fee | Order Limit | Best For |
|------|-------------|-------------|----------|
| Micro | R999 | Unlimited | 0-100 orders/month |
| Starter | R2,499 | 150 orders | Small restaurants |
| Growth | R3,500 | 350 orders | Growing restaurants |
| Premium | R5,500 | 600 orders | High-volume venues |
| Enterprise | R12,000 | 2000+ orders | Restaurant chains |

## Target Customers

- Independent restaurants in South Africa
- Restaurant chains with multiple locations
- Cloud kitchens / ghost kitchens
- Cafes and coffee shops
- Quick service restaurants (QSR)
- Catering businesses

## Problem We Solve

Third-party delivery platforms charge 25-30% commission on every order. For a R100 order:
- Platform takes: R25-30
- Restaurant keeps: R70-75

With DirectDine:
- DirectDine fee: R0 commission
- Restaurant keeps: R95+ (only payment gateway fees ~5%)

Annual savings for a restaurant doing 200 orders/month at R150 average order value:
- Platform fees avoided: ~R90,000/year
- DirectDine subscription: ~R42,000/year
- Net savings: ~R48,000/year

## Technology Stack

- Web-based ordering (mobile-optimized)
- Supabase backend (PostgreSQL, Edge Functions)
- React + TypeScript frontend
- Payment gateways: Yoco, PayFast, Ozow
- Real-time updates via WebSocket
- Progressive Web App (PWA) capable

## Contact Information

- Website: https://directdine.co.za
- Email: support@directdine.co.za
- Phone: +27 76 111 7711
- Location: Johannesburg, South Africa

## Social Media

- Facebook: https://www.facebook.com/DirectDine
- Instagram: https://www.instagram.com/DirectDine
- Twitter: https://twitter.com/DirectDine
- LinkedIn: https://www.linkedin.com/company/directdine

## Related Pages

- Homepage: https://directdine.co.za
- Pricing: https://directdine.co.za/pricing
- Features: https://directdine.co.za/features
- Demo: https://directdine.co.za/demo-access
- ROI Calculator: https://directdine.co.za/roi-calculator
- Blog: https://directdine.co.za/blog
- FAQ: https://directdine.co.za/faq
- Contact: https://directdine.co.za/contact

## API Documentation

DirectDine offers a REST API for enterprise customers to integrate with their existing systems. Contact support@directdine.co.za for API access.